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• #Revolve careers instagram software

“Big celebrity influencers aren’t necessary. “In this day and age with the democratization of content production, we can create imagery that really connects with the consumer on an emotional level, delivers our core message of aspiration and a great, happy lifestyle, and ultimately do it in a way that’s more authentic,” Mente said.īeginning in 2012, the company started holding events for its bloggers and early influencers.Įxperts say that Revolve, by developing relationships with a huge number of influencers, some with 30,000 or fewer followers, is insulating itself from the harm that might be caused by any one of them suddenly becoming an embarrassment. Revolve continued to evolve as Mente and Karanikolas kept a close eye on what was trending. And that 2009-2010 time period is when the smartphones began gaining more share of the online search traffic and where the interest in bloggers starting picking up.” “We came out stronger than we entered it because a lot of our competition didn’t make it through the recession. Revolve survived in part because the fashion blogger network kept shoving business its way, Karanikolas said. Revolve began working with Neely and other bloggers in 2009, amid the worst economic downturn the nation had seen since 1929. It was a natural fit for us to work with her first,” Mente said. Rumi Neely of Fashion Toast “had one of the bigger audiences in the early days. That strategy revolutionized our business.” “We were working with influencers when they were still called bloggers, before Instagram.

“Those early bloggers were perfectly positioned to take advantage of a long-term social media wave,” he said. The nascent firm got a boost from another key change, the “shift from fashion magazines to blogs,” which were the influencers of their day, Mente said.

“For us, there’s no such thing as fear of failure with experimentation,” he said, “because the data that we gain from this failure also ultimately helps us improve and assess, then ultimately make the algorithms better.”Ī plan was hatched for Revolve as an online sales platform for a broad lineup of existing fashion brands. In a sense they considered it an asset.ĭata and analytics would drive their choices, becoming part of their “trend forecasting algorithms” that incorporate “data from analysis of thousands of styles, dozens of attributes per style” and the constant accumulation of customer interactions, Mente said. Neither said they were worried about their lack of fashion experience. Even in 2003, fashion shoppers were growing weary of having to trek to bricks-and-mortar stores to shop for clothing, unsure of whether they would find what they were looking for, Karanikolas said. The pair’s deep dive into keyword searches and online behavior divulged something they hadn’t considered before, well before some longtime fashionistas and clothing industry veterans noticed it. “And it really helped us spot opportunities consistently, I think, before a lot of the rest of the marketplace.” Data was something we were comfortable with,” Karanikolas said. “Technology was something we’d just grown up with. “We were both very analytical,” Mente said, which helped them home in on an idea for a new business. Mente and Karanikolas were out of a job, but had gained valuable insight about themselves and how well they worked together. But the stock market downturn that began in 2000 turned the boom into a bust. Karanikolas was hired by the same company in 2000, after earning a degree in computer engineering at Virginia Tech.Īs the youngest employees at the company, the two 20-somethings quickly bonded.

#Revolve careers instagram software

Mente was in an entrepreneurship program at USC when he dropped out to join software company NextStrat in Los Angeles. Karanikolas and Mente had planned to ride the tech industry dot-com boom that had begun in 1995.